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AmeriSpeak by NORC at the University of Chicago
AmeriSpeak by NORC at the University of Chicago is a multi-client, household panel funded and operated by NORC at the University of Chicago. AmeriSpeak provides measurement and analysis services to NORC clients based on a nationally representative sample of U.S. households known as the AmeriSpeak panel.
Beginning operations in 2014, NORC invites randomly selected U.S. households to join AmeriSpeak as panel members. AmeriSpeak panel members participate in public opinion surveys and other types of research on current events, health care, social and political trends, new consumer products and services, and other topics.
==Overview==
AmeriSpeak is a probability-based panel 〔”AAPOR Report on Online Panels” http://poq.oxfordjournals.org/content/early/2010/10/19/poq.nfq048.full.pdf?ijkey=0w3WetMtGItMuXs&keytype=ref〕 (in contrast to a non-probability panel) since panel households are selected with a known probability of selection from a documented sample list (technically called a “sample frame”). Selected households are invited to join AmeriSpeak by telephone or by web, and then participate in short research studies approximately two to three times a month.
NORC conducts research studies using the AmeriSpeak panel on behalf of NORC researchers and its clients such as governmental agencies, academic researchers, and media and commercial organizations. For example, AmeriSpeak polls are conducted for the Associated Press-NORC Center for Public Affairs.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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